A
BURSTING START
The
success of his first published book and the influence of his
aristocratic parents helped him to mingle with the European high
society, the titled and the famous intellectuals of the era.
Pierre Millet, a former French ambassador, Simone Signoret and the extraordinary Solange Berthier
introduced him to the glitzy world of the very elite of France's famous
poets, writers and art collectors.
"It was a sudden and a
strange trampoline...social acquaintances which made me a successful
artist in a plastic and shallow society", told me Maximillien. He
added " There, were so many great artists, one million times better
than me who starved and struggled on the streets of Paris...and
never made it, because nobody knew about them. I was not special.
Simply lucky and well-connected. They bought my paintings, not
because I was a great painter, but because those who took care of
business and showed my work were influential and knew many
wealthy people. It was their connections and power of persuasion
which sold my paintings, not my talent." Solange knew the art
business from A to Z. She managed to arrange a solo exhibition at
one of the most prestigious art galleries in Paris. Maximillien
freaked out. "Critics are harsh and pompous asses. They will cut me
in pieces. I am nobody. I don't want a show at this gallery",
Maximillien told Solange Berthier. And he added "Just get me a
small private showing in somebody's home, to see first, how
things go." Solange had no choice, for Maximillien was
stubborn, determined and scared to death. Solange knew everybody in
town. And those who were "somebody" in town showed up. "It was
a fake social masquerade. They came with their furs, Estragon,
Chinchilla...and ate the caviar and foie gras. And they spent their
money like crazy, just to show off. Voila! They bought all the
paintings. They were 10 paintings on display and Solange sold all of
them."
Solange was crafty,
ingenious and professional. She promised two charitable
organizations to donate half of the proceeds. She convinced the
directors of those organizations to attend the private show. And
they came. "They came to collect their money, not to admire my
work.", said Maximillien de La Croix de Lafayette. Solange
opened the show with a very emotional speech. She told the audience
to generously contribute to that event, because a large sum of their
money will go to charitable causes. Solange had a plan in mind. She
invited enormously wealth dignitaries from Europe, Paris and the
Middle East who hated each other. She planned it like this. Solange
knew that those rich people who hated each other will do
anything to show off, to impress and overbid everyone on the floor.
And Solange got it right! Instead of having a private show, the
event turned into a heated and agitated public auction. A master
plan by Solange Berthier. Maximillien's "La Chanson de Veronique"
brought one million Dollars. Nobody could believe it! A Middle
Eastern Sheik bought it.
De La Croix de
Lafayette is set now. Berthier foresaw a bright future for the
relatively obscure but extremely talented Maximillien. Solange
duplicated her successful entreprise, and by 1976, Maximillien
de La Croix de Lafayette's "private occasional showing"
became a "regular, privileged private show for the privileged, the
elite, the rich and the famous," always orchestrated and
carried out with class, discretion and sophistication. This
remarkable "art affaire" flourished for 15 consecutive years. Until
one day, out of the blue, and without any justification, Maximillien
de La Croix de Lafayette decided to put an end to Solange's most
successful entrepreneurial endeavors...and to his career as a
painter. Nobody could get a word out of him.
Parisian gossips began
to circulate in the salons and social milieux. And every big mouth
in Paris told a different story. The most remarkable rumors and
gossips were those which were created by the entourage of
Gaetan Picon, Pierre Millet, students and Friends of Jacques Prevert
and Simone Signoret. Some goes like this "Maximillien decided to
stop painting upon his visit to several important modern art museums
in America...he was shocked by the mediocre quality of art displayed
at those prestigious museums. Also, he was astonished and chagrined
to find out that some rich Americans and Japanese businessmen
were buying " stupid and meaningless art" for millions of Dollars,
simply because the artists were well-known in America, or because
the curators had a financial interest in exhibiting or selling this
"fiasco art". This reminded him of the human tragedy of accomplished
French artists who were unable to sell their paintings on the
streets of Paris! So, he rebelled against those fancy and silly art
galleries serving champagne, petit-four and promoting mediocre
artists, instead of showing "good art". To him, the modern world of
modern art was nothing more than propaganda, deals, schemes and
mockery of art...
WHERE IS DE LA CROIX
DE LAFAYETTE? AND WHAT IS HE DOING NOW?
For the past 20
years or so, he has been writing about art, paintings, culture and
civilizations. He served as art historian and senior art critic at
the LONDON'S MONTHLY HERALD
http://www.monthlyherald.com
, THE
INTERNATIONAL HERALD DAILY NEWS
http://www.internationalheralddailynews.org
and contributed to several international art publications.
In 1991, he founded World Art Celebrities journal
http://www.worldartcelebritiesjournal.com
. He wrote
more than 2,000 articles on painting, theater, music, artists,
stars and art history. And where is he now? He is still around,
somewhere between Paris and London, but hard to reach. Few
have access to this mad genius and remarkable writer. Even though,
he stopped to paint, decades ago, his paintings and the art
movement he created in the eighties engraved his name in the
history books of the greatest painters of our time.